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Creating a proper internal link structure is one of the most important seo actions you can take.  The big search engines are constantly using their spiders to crawl your site, why not tell them which pages are important through your internal links?  This article will describe to you in detail how to set up your website so that its internal link structure is created for both search engines and visitors.

Firstly, you need to look into the way each site page will flow to its sister pages.  Many people opt for a three tier structure.  Tier 3 structure consist of a home page for your tier 1, navigation links built as tier 2s, and tier 2s linking out to the tier 3s.  The following paragraphs will explain this in further detail.

The home page is the root page of your site.  It should have a navigation bar on one of the sides or at the top of the page to point to your secondary pages.  The body copy of the home page should also link out to the tier 2s using the most appropriate anchor text to do so.

The navigation bar should always consist of your tier 2 web pages.  Sub topics are what the tier two pages are all about; these should link to related tier three web pages.  You will also want to make sure that each tier two points back to your main tier one as well as your tier three web pages.

The next area of concentration will be your tier three pages.  Surge Seo, a Minnesota seo company, says that each tier three page should clearly fit into a tier two category page and will link back to both its tier two and the tier one page.  These content pages should also each have two links pointing to other related tier two and tier three pages within keyword anchor text.

Internally linking tier three pages will create a large net of interlinking pages and will increase page rank for the entire site.  The easiest way to get a new link is to build it yourself on your own site, and interlinking is the best way to do this.  Remember links built on your own pages are controlled by you and will never go away unless you want them to.

Using the knowledge in this article to create a solid internal link structure will undoubtedly make your site even greater than it already is.  Please print this article out and keep it by your computer.